Our audience consists of casual gamers who enjoy easy-to-learn but rewarding experiences. After reading Inside the Making of BitStarz Treasures , I realized the importance of identifying this audience early on. Our primary demographic includes players aged 18–40 who appreciate colorful graphics and engaging narratives, but we also see a growing interest from those who are curious about games with unique themes. Understanding this diverse audience has helped us tailor our content and marketing to meet their expectations.